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Why Your Business Needs Google Reviews

In the digital world of 2018 there is no surprise that more than 90% of people are influenced by online reviews of a business.

Google acts as the first point of contact between a potential customer and your business, the impression they gain can be paramount for an individual’s transition to seeking your products or services.

By selecting the pin location on the map, people can view the latest reviews alongside all essential information; business address, open hours, contact details, and most importantly, your rating.

Here are a few reasons why Google Ratings are so important...

  • Your businesses rankings in search engine results

  • A customers decision to engage your business for your services

  • Presents greater credibility and, naturally, receive more clicks

  • Relevancy

How Do You Get More Reviews?

  • Invite customers you've had a positive experience to rate you on Google

  • Offer an incentive; gift card, entered to win in a contest

  • Educate your customers on how to leave a review (believe it or not, many don't know how!)

Review Maintenance

Now that you have the reviews, its uber important to make sure incoming reviews are managed properly. Make sure to:

  • Respond to every review; especially the negative ones!

  • Address and make changes based on people’s business feedback

The impact of online reviews on sales

  • 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 Crowd and Heinz Marketing, 2017)

  • Displaying reviews can increase conversion rates by 270% (Spiegel Research Center, 2017)

  • Having five reviews results in purchase likelihood increasing by a factor of almost four times (Spiegel Research Center, 2017)

  • Displaying reviews for higher-priced products can increase conversion rates by 380% (Spiegel Research Center, 2017)

  • Purchase likelihood improves 15% when buyers read verified buyer reviews over anonymous reviews (Spiegel Research Center, 2017)

  • One-to-one peer recommendations, original research, and product reviews are the most influential content in affecting purchase decisions (Content Marketing Institute and SmartBrief, 2017)

  • 97% of shoppers say reviews influence buying decisions (Fan and Fuel, 2016)

  • 68% of Americans report positive reviews making them more likely to use a business (BrightLocal, 2017)

  • Given two products with similar ratings, consumers are more likely to buy the product with more reviews (Psychological Science, 2017)

  • Reviews produce an 18% uplift in sales (Revoo, as shared by Econsultancy)

  • Reviews make 71% of customers are more comfortable purchasing a product (3D Cart)

  • 88% of buyers are influenced in their buying decision by reviews (Zendesk

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